• The Coffey Team
• 04 Oct, 2021

Brand loyalty can be fleeting—including for healthcare. Nearly half (45%) of consumers report that they have already changed their healthcare brand preference, and 62% expect their brand preferences to change once the pandemic has ended, according to the NRC Health 2021 Healthcare Consumer Trends Report. What does this mean for healthcare marketers? Reaching your healthcare consumer with the right message in the right channel at the right time is even more critical for maintaining brand loyalty.
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