How Pharma Can Fully Digitize Interactions with Healthcare Professionals

The Internet permeates every aspect of people’s lives and has transformed the way we live and work. The confluence of the Internet, social media and ubiquitous mobile devices has inalterably redrawn the contours of consumer empowerment. This tectonic shift is impacting the traditional interactions of healthcare professionals (HCP) and pharmaceuticals companies, even amid the regulatory scrutiny that is endemic to this industry.
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