Pharma 2020: Marketing the future Which path will you take?

“Pharma 2020: Marketing the future” is the third in this series of papers on the future of the pharmaceutical industry published by Pricewaterhouse Coopers. It discusses the key forces reshaping the pharmaceutical marketplace, including the growing power of healthcare payers, providers and patients, and the changes required to create a marketing and sales model that is fit for the 21st century.
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