How healthy is your provider data?
Reaching the right HCP is critical Life sciences organizations are reliant on face-to-face interaction with providers to generate awareness of new drugs. However:Close to 90% of sales and marketing budgets are allocated to sales reps3 The average pharmaceutical sales rep salary is almost $134,000/year.4 That equates to $515/day. At an average of seven sales call per day, each ineective sales call costs $74. That adds up to significant cost over time.
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