• Kyruus
• 25 Mar, 2021

The patient journey used to be fairly linear and predictable—local referring providers and word of mouth generated a reliable funnel of patients. However, consumers are taking a more active role in their healthcare decisions and using the internet as a key source of information. In fact, over half of all consumers—and between 60-70% of those who experienced a health issue— say they have looked online for information about health concerns or care providers.
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