• Brightworks
• 08 Mar, 2017

Much has been said about the so-called “consumerization of healthcare” in the mainstream as well as the healthcare industry press. But just what does this mean? When we think about consumerization, we think about a world filled with choices. And choices create the ability to have more and better. In our consumer lives, choices are usually defined by brands, but up until recently, this concept of choice didn’t really have the same importance in healthcare.
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