DESIGNING A NEW PATH TO PATIENT FINANCIAL ENGAGEMENT

Healthcare organizations are caught in the strong tide of onerous financial burdens and competition for patients. This tide is being fed by the long-term move to value-based care, EHR investments, patient consumerism, and the encroachment into healthcare by nontraditional players—including megacorporations such as Amazon, Walmart, Walgreens, and CVS, all of which are ramping up competition for primary care, urgent care, and outpatient services.
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