• Beth Snyder Bulik
• 22 Feb, 2019

Bayer is taking on myths about intrauterine devices (IUDs) in a new two-product ad campaign. The first-ever campaign featuring both the Mirena and Kyleena branded IUDs recently began as Bayer looks to not only explain what the levonorgestrel-releasing IUDs do but also impart basic knowledge about IUDs. That’s because myths continue to persist around the devices.
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