Ready for Botox, millennials? Allergan has launched its first campaign targeting you

Allergan’s latest target for Botox Cosmetic is millennials. If there's any doubt, just look at the crowd of 20-somethings in its newly launched TV ad: Young people exaggerate their facial expressions—surprised, embarrassed or laughing—with no noticeable frown lines or forehead wrinkles. The ad notes: “Look like you with fewer lines.” The campaign, Allergan’s first specifically meant for millennial men and women, is a bid to modernize the brand and appeal to the up-and-coming younger market.
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